THE PROBLEM TO SOLVE

Use the 50th Anniversary to show off the eclectic and irreverent philosophy that allowed these successful alumni to pursue their own path.

Brand Mantra

THE STRATEGY | HAIL THE ICONOCLASTS

CREATIVE EXECUTION

Brand book manual mantra design
Ipad Cover Inaugural Issue
Animated Mouse Maze

RESULTS

These alumni stories and successes became a key recruitment tool. A follow-up website and printed magazine were in the planning stages when a management change paused the projects.

Creative and Art Direction:
Eddie Edwards for Cisneros Design