Brand Mantra

THE PROBLEM TO SOLVE

Use the 50th Anniversary to show off the eclectic and irreverent philosophy that allowed these successful alumni to pursue their own path.

THE STRATEGY HAIL THE ICONOCLASTS

CREATIVE EXECUTION

Brand book manual mantra design
Ipad Cover Inaugural Issue
Animated Mouse Maze

RESULTS

These alumni stories and successes became a key recruitment tool. A follow-up website and printed magazine were in the planning stages when a management change paused the projects.

Creative and Art Direction:
Eddie Edwards for Cisneros Design