THE PROBLEM TO SOLVE

Remodel and rebrand the aging e-commerce website, OldCookbooks.com.

THE STRATEGY BUILD THE BRAND AROUND THE ECLECTIC AND CHARMING CONTENTS

CREATIVE EXECUTION

A new logo, palette and complete site reorganization added social media, comments, reviews and a separate blog.

ecommerce web design home

RESULTS

Phenomenal response from the media, including the New York Times and Sunset Magazine, catapulted the store and the site to "Best Culinary Bookstore in the West".